REAL TALK
CELEBRATING THERAPY AS A PILLAR OF WELLNESS FOR WOMEN OF NEW YORK
REAL IS A NEW THERAPY CONCEPT ON A MISSION TO MAKE MENTAL HEALTH A PILLAR OF WELLNESS. FOR THEIR FIRST LOCATION IN NEW YORK CITY, REAL TAPPED BHDM TO DEVELOP EVERY PART OF THE GUEST JOURNEY.
FROM DESIGN AND FUNCTION TO BRAND IDENTITY AND USER EXPERIENCE, BHDM TOOK A HOSPITALITY-FORWARD APPROACH AND DEVELOPED THOUGHTFUL AND MEMORABLE TOUCH POINTS TO PUT PATIENTS AT EASE. FROM A WARM AND WELCOMING RECEPTION, TO A LIBRARY THAT CONVERTS TO HOSTS GROUP SESSIONS, THIS 5TH AVENUE LOCATION SUPPORTS THE PATIENT BOTH BEFORE AND AFTER EACH SESSION AND FLEXES WITH THE EVER-CHANGING NEEDS OF THE DAY.
