RAD, MAD PLAID
A HARLEM CRAFT BEER BAR WITH IRISH ROOTS
THE DESIGN FOR HOGSHEAD WAS INSPIRED BY THE TILE OF NEW YORK CITY SUBWAYS, COMBINED WITH CONDUIT AND IMAGERY FROM CRAFT BEER BREWERIES. OFF THE SHELF MATERIALS WERE USED TO CREATE SIMPLE AND GRAPHIC PATTERNS AND TEXTURE THROUGHOUT. BHDM ALSO CREATED ALL THE BRANDING AND GRAPHICS FOR THE CONCEPT.