NEVER COAST
CREATING A COMPETITIVE EDGE FOR FLYWHEEL'S NEW DIGS
WHEN BHDM WAS TAPPED TO RE-IMAGINE THE BRANDED ENVIRONMENT FOR FLYWHEEL, WE PUT OURSELVES IN THEIR LITERAL SHOES. AFTER ASSESSING 15 OTHER NYC LOCATIONS, WE PARTNERED WITH FLYWHEEL'S OPERATIONS TEAM TO IMPROVE EFFICIENCIES AND OPTIMIZE THE USER EXPERIENCE. WE FURTHER DEVELOPED A NEW "SPIN" ON AESTHETIC TO CREATE A DYNAMIC AND INTUITIVE PROCESSION WITH A SEXY, SPORTY LOOK.
