Lords South Beach
LORDS is the first domestic chain of gay-focused hotels. BHDM helped develop the brand image and the entire property for LORDS South Beach, the premier flagship location in Miami Beach, Florida.
Located in a historic art deco building on Miami’s bustling Collins Avenue, the goal of the design was to breath new life into one of Miami’s local landmarks and to create a node for the local gay community. BHDM infused the “poolside chic” lifestyle identified with Miami with a sense of humor. Latin-inspired architecture and the vivid colors of the beaches and botany of Miami were mixed with inspiration of studded leather, gold disco balls, and iconic images to create the look for LORDS.
Conceived and executed in just 5 months, LORDS South Beach reflects a crisp, stylish, and spirited space, balancing kitsch and chic. In May 2011, BHDM was awarded “Mid-range Hotel of the Year” by Hospitality Design Magazine for LORDS South Beach.