Joseph Abboud Showroom
Raw and refined finishes meet to define the new face of Joseph Abboud. Stemming from the companies vision of “Made in the new America,” the showroom was stripped back to raw concrete floors and an exposed ceilings, to reflect the urban fabric of New York City. Custom designed blackened and brass rolling racks and multiple lounge areas allow for flexibility in sales and product presentation.
BHDM partnered with Joseph Abboud seasonally to produce showroom installations and runway presentations for new collections.